Sugarsmith at East Village

Sugarsmith

Dessert Display

A display case filled with various character-themed macarons and other desserts. Visible items include Hello Kitty, Kuromi, Cookie Kitty, Chocolate Bear, Strawberry, My Melody, Cinnamoroll, and Yuzu Zest flavored macarons. Some desserts are shaped like rainbows and frogs. Prices range from $5 to $7.5.

Character Macarons

A white box filled with four decorative macarons. One macaron is shaped like Hello Kitty with a red bow. Another is a rainbow with pink, yellow, and blue stripes. The third macaron is a light brown character holding a red heart. The fourth macaron is a light brown character with blue eyes and a pink tongue. The box is on a wooden surface.

Character-themed Macarons

A display case filled with various character-themed macarons. Featured characters include Hello Kitty, Kuromi, My Melody, Cinnamoroll, and Cookie Kitty. Some macarons are shaped like flowers. Labels indicate flavors and prices.

Rainbow Macaron and Drink

A close-up shot of a rainbow-shaped macaron with cloud-shaped cookies on either side, all sealed in plastic. Behind the macaron is a green can with a wave pattern and text.

Assorted Macarons

A clear plastic box filled with various macarons. Some macarons are decorated to resemble animals, such as a cow and a bear. A sticker with the text "Sugar SM" and a drawing of a person holding a cake is visible on the box.

Character-themed Macarons

A hand holds a macaron decorated to look like the character Kuromi. In a gold box, other macarons decorated as Kuromi and My Melody are visible, along with small marshmallows and pink flower-shaped candies.

Bear and Cloud Cookies

A clear plastic container holds four bear-shaped cookies, each with a brown body, black eyes, pink cheeks, and a lighter brown nose. A sticker with the logo "Sugar SMITH" is visible on the container. Below the container, a single cloud-shaped cookie with a smiling face and pink cheeks is sealed in a plastic bag.

Macaron with Heart

A hand holds a macaron shaped like a cute character with bunny ears and rosy cheeks, clutching a red heart. The macaron is individually packaged in clear plastic. In the blurred background, a display case filled with various pastries and sweets is visible.

Macaron with Heart

A close-up shot of a white macaron shaped like a cute character holding a red heart. The macaron is in clear plastic packaging. The background is a pink fabric with a pattern of red hearts.

Macarons in a box

A clear plastic box containing four macarons. One macaron is shaped like a grey cat holding a cookie, another is red and shaped like a strawberry, a third is light brown and shaped like a character's head, and the fourth is yellow and shaped like a flower. A sticker with the text "Sugar SMITH" and a drawing of a person is on the box. In the background, there are display cases with more desserts and price tags.

Character Macarons

A collection of character-themed macarons, including Hello Kitty, My Melody, Kuromi, and Cinnamoroll, are arranged in a white box. A pink heart-shaped macaron is held by a hand to the left. A pink shopping bag with a "Sugar Smith" logo is in the background, along with a plush toy of Anya Forger.

Assorted Character Macarons

A white box containing four macarons decorated to resemble a strawberry, a yellow star with a face, a rainbow with clouds, and a grey character. The box has a clear plastic lid.

Macaron Display

A display of colorful macarons with various cute designs and flavors. A sign advertises "Real Ingredients Much Less Sweet" and lists several macaron flavors like "Cookie Kitty Cookie Cheesecake", "Vanilla Hopps Vanilla Caramel", "Fwog Nutella Goodness", "Happy Cloud Cookies and Cream", "Angy Cloud Sugar-free Choc", "Over The Rainbow Cookies and Cream", "Strawberry Just Strawberry", "Choco Bear Sugar-free Choc", "Brûlée", and "Yuzu Yuzu Buttercream Blend". A sample box of macarons is also visible.

Character-themed Macarons

A display case filled with various character-shaped macarons. The macarons are designed to resemble popular characters like Hello Kitty, My Melody, Kuromi, Cinnamoroll, and others. Each macaron has a price tag indicating its flavor and cost.

Sugarsmith Display Case

A display case filled with various decorated cookies and macarons. Above the display, there is a sign promoting a free greeting card and stickers with a purchase, and another sign advertising a promotion for Sugarsmith sets. The front of the display case is decorated with macarons and a drawing of a person with the Sugarsmith logo.

Christmas Stickers

Two sheets of Christmas-themed stickers are displayed on a wooden tray. The stickers feature cartoon characters like frogs, bunnies, and gingerbread men in festive settings, including a sleigh, a fireplace, and a snowman. The text "TASTIEST MACARONS IN TOWN" and "Sugar smith" are visible on the stickers.

Dessert Display Case

A display case filled with various decorated cookies and macarons. The cookies are shaped and decorated to resemble characters like My Melody, Hello Kitty, Kuromi, and clouds. Some macarons are also visible. Labels indicate flavors and prices.

Sugarsmith Sanrio Promotion

A display case filled with various character-themed cookies and macarons. A sign advertises a promotion: 'Buy Any Sanrio/Sugarsmith Set And Get 1pc FREE Macaron'. The display includes items labeled 'Kuromi', 'My Melody', 'Salted egg', 'Happy Cloud', 'Over The Rainbow', 'Strawberry', and 'Vanilla'.

Assortment of Decorated Macarons

A display of colorful macarons shaped like various characters and objects, including a frog, strawberry, bunny, rainbow, and Sanrio characters. A sign behind the macarons lists their flavors and names, such as "Cookie Kitty Cookie Cheesecake" and "Fwog Nutella Goodness." The macarons are packaged in clear plastic boxes.

Dessert Display

A display case filled with various character-themed macarons and cookies. The desserts are arranged in wooden trays and feature popular characters like Hello Kitty, My Melody, Kuromi, and frog-shaped macarons. Each dessert has a small card indicating its name and flavor.

Dessert Display

A display of creatively decorated desserts, possibly macarons or cookies, shaped like various characters and objects. The desserts are packaged in clear plastic containers. A sign behind the desserts lists flavor options such as 'Cookie Kitty Cookie Cheesecake', 'Vanilla Hopps Vanilla Caramel', 'Frog Nutella Goodness', 'Happy Cloud Cookies and Cream', 'Angy Cloud Sugar-free Choc', and 'Over The Rainbow Cookies and Cream'. Another sign features Sanrio characters.

Cute Macaron

A person holds a macaron decorated to look like a smiling egg character. The macaron has a light brown shell, a yellow face with black eyes and a smiling mouth, and two small brown arms. Pink blush marks are on its cheeks. In the background, a display case with pastries and a pink paper bag are visible.

Cat and Cloud Cookies with Drink

Two individually packaged cookies, one shaped like a gray cat holding a cookie and the other like a smiling cloud, sit next to a glass of iced coffee with a cinnamon stick and straw. The cookies are decorated with edible details to resemble faces.

Christmas Themed Macarons

A display of Christmas-themed macarons, including a gray mouse wrapped in fairy lights, a blue ornament with a Christmas tree, and a brown cat. A gingerbread house decoration and a polar bear figure in a Santa hat are also visible. In the background, there are more pastries in a display case, with a sign indicating "Holiday Hopps" for $6.

Macaron

A hand holds a heart-shaped macaron decorated to look like a cute face. The macaron is light brown with two black dots for eyes and two pink dots for cheeks. It is sealed in a clear plastic bag. In the background, a person's hand holds a drink with a straw.

Lemon Macaron

A hand holds a yellow macaron shaped like a lemon, decorated with green leaves and a cute face with black eyes, pink cheeks, and a smiling mouth. The macaron is enclosed in clear plastic packaging. In the background, out of focus, are the feet of people wearing dark shoes and standing on a blue surface.

Christmas Themed Display

A display case filled with various Christmas-themed cookies and ornaments. The cookies are shaped like gingerbread men, snowmen, Christmas trees, and frogs wearing Santa hats. They are arranged in boxes and on a shelf, some decorated with festive colors and designs. Silver and gold Christmas baubles are scattered among the cookies. The background of the display is split into pink and blue sections. At the top of the display, there are images of Sanrio characters like Hello Kitty and Cinnamoroll, suggesting a collaboration or themed merchandise.

Macaron Menu

A pink menu board displays various macaron flavors with cute cartoon illustrations. The flavors include Cookie Kitty, Vanilla Hopps, Frog, Happy Cloud, Angy Cloud, Over The Rainbow, Strawberry Blossom, Strawberry, Choco Bear, Crème Brûlée, and Yuzu. The menu states "Real Ingredients Much Less Sweet" and "Tastiest Macarons In Town" with a website address.

Kuromi-themed macarons

A close-up overhead shot of a box filled with six macarons decorated to resemble the character Kuromi. The macarons are dark gray with light gray faces, black eyes and eyebrows, and pink noses and ears. They are nestled amongst white and pink heart-shaped marshmallows and other small white marshmallows. The box appears to be gold or yellow.

Frog Macaron

A hand holds a green macaron decorated to look like a frog, complete with eyes, rosy cheeks, and a red heart. In the background, a display case filled with pastries is visible, along with a sign that reads "Sugarsmith".

Sanrio Character Macarons

A box of assorted macarons decorated to resemble popular Sanrio characters including Hello Kitty, Kuromi, My Melody, and Cinnamoroll. There are also macarons shaped like a rainbow, a strawberry, a flower, and a lemon. The macarons are arranged in a gold box and surrounded by small marshmallows and heart-shaped candies.

Assorted Macarons

A white box containing four decorative macarons. One macaron is shaped like a strawberry, another like a gray cat holding a cookie, a third resembles a brown bear, and the fourth is a white, possibly cloud-shaped macaron.

Assorted Pastries in a Box

A clear plastic box contains an assortment of pastries. Two round, golden-brown pastries with a glazed top are visible on the left. Next to them, a light blue cookie decorated with white icing in a snowflake pattern. A light-colored macaron shaped like a bunny with pink cheeks and a green wreath is on the right. In the foreground, a brown cookie shaped like a deer's face with white accents and a red and green holly decoration is visible. A sticker with a cartoon face and the text "Sugar Smith" is placed on one of the round pastries.

Assorted Macarons

A clear plastic container holds four macarons. One is shaped like a brown bear with black eyes and a pink nose. Another is a gray cat holding a cookie. A third is a light gray bunny holding a red heart. The fourth is a round macaron with a caramelized sugar top, resembling a crème brûlée. A sticker with a blue-haired person and the text "Sugar SMITH" is affixed to the container.

Dessert Display Case

A display case filled with various character-themed macarons and cookies. The top shelf features figurines and decorative items. The lower shelves showcase rows of colorful macarons and cookies, each labeled with its flavor and price.

Desserts

Two individually packaged desserts are displayed on a white tablecloth. The dessert on top is a pink macaron shaped like a character with a strawberry on its head. The dessert below is a round pastry with a caramelized sugar topping. To the left, a green dessert in a clear box is partially visible.

Cookie with Caramel Glaze

A hand holds a round cookie with a dark caramel glaze, presented in a white paper liner. In the background, a display case shows various baked goods, including cookies decorated with characters like Hello Kitty and My Melody.

Sugarsmith Artisanal Macarons Display

A display case filled with colorful macarons and other sweet treats. A sign above reads "Sugarsmith Artisanal Macarons." There are also Sanrio character-themed sweets and promotional signs.

Frog Macaron

A green macaron shaped like a frog holding a pink heart is displayed on a checkered tablecloth. The macaron has black eyes, pink cheeks, and a small smile. It is enclosed in clear plastic packaging.

Character-themed Macarons

A close-up shot of a collection of macarons decorated to resemble cartoon characters. The macarons are in various colors, including grey, white, and pink, with details like eyes, noses, and mouths piped on. They are arranged in a box or container, surrounded by small marshmallows.

Character Macaron

A hand holds a macaron shaped and decorated to resemble the character Cinnamoroll. The macaron is light brown with blue eyes and pink cheeks, and it is sealed in clear plastic packaging. In the background, a smartphone and a small blue toy figure are visible on a white surface.

Sugarsmith Sanrio Macarons Promotion

A display of macarons shaped like Sanrio characters, including Hello Kitty and Cinnamoroll. A sign advertises a promotion from Sugarsmith: "Buy Any Sanrio/Sugarsmith Set And Get 1pc Macaron Free". The promotion runs from July 29 to August 11, 2025, and is part of a "Takashimaya SG60" celebration.

Macaron

A close-up shot of a person holding a broken macaron. The macaron has a light beige shell and is filled with a creamy, light purple filling and a darker, textured filling in the center. The background is blurred and appears to be outdoors.

Sanrio Characters Christmas Macarons

A display of Sanrio characters shaped macarons with a Christmas theme. The macarons are decorated to resemble characters like Hello Kitty, My Melody, Cinnamoroll, and Kuromi, some wearing Santa hats or Christmas outfits. There are also macarons shaped like Christmas trees and snow globes. Two red and white striped boxes are filled with more character macarons. Silver and glittery Christmas ornaments are scattered around the display. The background is a split of pink and blue with some text visible in the blue section.

Colorful Macarons

A hand holds a clear plastic bag containing several colorful macarons. The macarons are pink, yellow, and light blue, with some white cloud-shaped macarons also visible. The background is blurred, showing hints of fabric and a blue surface.

Cute Animal Macarons

A person is holding a clear plastic container filled with creatively decorated macarons. The macarons are shaped like various animals, including a green frog with a pink heart, a gray cat holding a cookie, and a black cat. A sticker with the text "Sugar Smith" and a cartoon illustration of a person is also visible on the container. The person is wearing a light blue t-shirt with a graphic of a cat wearing a bun on its head and the text "moly sand" printed on it.

Two Macarons in a Box

A clear plastic box contains two macarons. The macaron on the left is green and shaped like a frog holding a pink heart. The macaron on the right is brown and appears to be a chocolate flavor. A sticker with a cartoon drawing of a person and the text "Sugar Smith" is placed between the two macarons.

Christmas Stickers

A wooden tray filled with various Christmas-themed stickers. The stickers feature cute cartoon animals like frogs, bunnies, and cats, often dressed in festive attire or holding holiday items such as candy canes, gifts, and cookies. Some stickers include holiday greetings like "Merry Christmas." There is also a small pink box with a white figurine inside, and a sheet of stickers with the "Sugar Smith" logo.

Character Macarons

A close-up shot of several white macarons shaped like a cartoon dog character. The macarons have blue oval eyes and pink circular cheeks, with a blue wavy line for a mouth. Some macarons are stacked on top of each other. A dark gray macaron with a face is visible on the left. A small pink and white card with a cartoon character is partially visible on the right. The macarons are arranged on a wooden surface.

Dessert Display Case

A display case filled with colorful macarons and cookies, featuring various character designs. The top of the display has a pink cloud-shaped sign with the logo "Sugar Smith" and a drawing of a person. The desserts are arranged in rows with labels indicating their names and prices.

Assortment of Character Macarons

A white box filled with four decorative macarons. One macaron is shaped like Hello Kitty with a red bow. Another is pink and shaped like My Melody with a strawberry on top. A third macaron is shaped like a rainbow with pink, yellow, and blue layers, resting on white clouds. The fourth macaron is white and appears to be shaped like Cinnamoroll. The box is held by hands wearing blue gloves. In the background, there are various items on shelves, including boxes, containers, and papers.

Sanrio Character Macarons

A box of macarons decorated to look like Sanrio characters, including a cat holding a cookie, two frogs holding hearts, a character resembling Cinnamoroll, and a cloud-shaped character. There is also a pink flower-shaped macaron and a sticker for "Sugar SMI Sanrio Characters".

Assortment of Character-Themed Cookies and Macarons

A display case filled with various colorful cookies and macarons shaped like popular characters and objects. The cookies and macarons are arranged in wooden trays. Some visible designs include Hello Kitty, stars, rainbows, frogs, and strawberries. A sign at the top advertises "Hello Kitty Waffle Caramel" and "Cinnamoroll Cinnamon Roll". Another sign at the bottom right reads "Sugar" and "CHARACTER".

Assorted Macarons and Pastry

A close-up overhead shot of several individually packaged macarons and a small pastry. The macarons are shaped and decorated to resemble a strawberry, a lemon, and a cartoon character. The pastry appears to be a small tart with a glossy, caramelized topping. The items are arranged on a dark blue, textured surface, likely denim.

Character Macarons

A hand holds a pink macaron shaped like the character My Melody, decorated with a strawberry. In a gold box, other character macarons are visible, including Kuromi and another My Melody, surrounded by small marshmallows.

Dessert Shop Display

A brightly lit dessert shop display case filled with colorful, character-shaped cookies and macarons. The shop has a pastel color scheme with light blue and pink accents, decorated with festive green tinsel and silver bows. A sign advertises a "BUY 2 BOX GET 1 FREE" promotion. In the background, a larger store with yellow signage is visible.

Christmas themed macarons

A display of Christmas-themed macarons, with a price list board next to them. The macarons are decorated to resemble Sanrio characters, Christmas trees, snow globes, and gingerbread men. The price list shows different gift box options with prices.

Kuromi-themed dessert display

A display featuring a Kuromi character figurine atop a tiered, heart-shaped cake. The cake is decorated with pink, black, and white layers, resembling macarons or cookies. Several heart-shaped macarons with green stems surround the cake. The display is set against a blurred background of a shop interior with people and signage, including "TONG GARDEN".

Character Macarons

A hand holds a white box containing four decorative macarons. The macarons are shaped and decorated to resemble popular cartoon characters: a white dog-like character with blue eyes and pink cheeks, a green frog holding a pink heart, a yellow star with a smiling face, and a white cat-like character with a red bow. The background is a light pink with cartoonish drawings of clouds and a large green frog.

Sugar Smith Display

A brightly lit display stand for Sugar Smith, a confectionery shop, is set up in a mall. The stand features a large circular sign with the shop's logo, which includes the words "Sugar Smith" and an illustration of macarons. The stand itself is decorated with cloud motifs and has a screen displaying images of macarons and gingerbread cookies. Various sweet treats and plush toys are also displayed on the stand. In the background, other shops and shoppers can be seen.