Darren
Absolutely love the new supermarket that just opened! It’s a huge upgrade from the previous Hao Mart — much more spacious, clean, and well-organised. The fresh poultry and seafood section is definitely a plus for shoppers who want to buy …
Location: 11 Tanjong Katong Rd, B1-36, Singapore 437157
KINEX
Singapore's homegrown supermarket chain offering fresh groceries at competitive prices.
Singapore's homegrown supermarket chain offering fresh groceries at competitive prices.
Sheng Siong is one of Singapore's largest homegrown supermarket chains, known for its wide range of fresh produce, meat, seafood, and daily necessities at competitive prices. The Tanjong Katong outlet at Paya Lebar Square provides residents and workers in the area with a convenient grocery shopping experience, stocking everything from fresh vegetables and live seafood to household essentials and snacks. The brand's no-frills approach keeps prices accessible, making it a favourite among budget-conscious families. Beyond groceries, Sheng Siong outlets typically feature a wet-market-style fresh produce section, a butchery, and occasional promotional deals that offer additional savings. The Paya Lebar Square location is well-served by MRT and bus connections, making it easy to do a weekly shop without a car. The supermarket operates daily with extended hours to accommodate working shoppers. Visit Sheng Siong at Paya Lebar Square for fresh groceries at fair prices — Singapore's homegrown supermarket that puts value on the table.Based on 44 Google reviews
Based on customer ratings
Based on customer ratings
No negative reviews yet.
Darren
Absolutely love the new supermarket that just opened! It’s a huge upgrade from the previous Hao Mart — much more spacious, clean, and well-organised. The fresh poultry and seafood section is definitely a plus for shoppers who want to buy …
Charlene
Visited twice and both have been super pleasant experiences. The aisles and goods are all arranged with pride, everything is nice & clean, and their staff are always very nice and helpful 😊💪🏻👍🏻 Good value-for-money and fresh food …
Benson
A variety of fresh seafood and meat at reasonable prices. Can pick and choose. Staff are helpful. Accidentally double scan an item and only realised it when I’m back home. Went back the following day and staff just promptly reversed the payment for me to purchase other items. No questions asked.
Aisyah
I’m really impressed with the service at Sheng Siong, Kinex Mall. I want to specially thank Choo Min Yi—she was friendly, patient, and very helpful. Even when the store was busy, she still helped me properly and made my shopping experience much easier. Please recognize her great service. Thank you!
Zhi Hao
The supermarket has a large variety of products at reasonable prices, with good deals too. The staff are super friendly, especially at the self-checkout counters. The place is also very clean.
Sheng Siong Supermarket
Loyang Point
The exterior of a shopping center with the name "Loyang Point" displayed prominently on the facade. The building has a blue and red color scheme with a decorative lattice pattern. There are several entrances visible, with people and vehicles in the vicinity. Signs indicate a speed limit of 15 km/h and a pedestrian crossing.
Sheng Siong Supermarket
A Sheng Siong supermarket interior with a display of fresh produce. The store's signage is visible at the top, along with the Singaporean flag. Red stanchions and social distancing markers are on the floor.
Koufu Restaurant
The exterior of a Koufu restaurant with a large sign featuring the Koufu logo and the words "BETTER FOOD BETTER LIFE BETTER PEOPLE" accompanied by images of food and people. The entrance leads into a dining area with tables and chairs where customers are seated.
Sheng Siong Supermarket
The exterior of a Sheng Siong supermarket. The entrance is wide open, revealing aisles stocked with various products. A man is seen browsing items near the produce section. The store's signage is clearly visible above the entrance.
Sheng Siong Supermarket Entrance
The exterior of a Sheng Siong supermarket with its prominent blue and white logo above the entrance. A Singaporean flag hangs to the right of the logo. Inside, shelves are stocked with produce and other goods. Several customers and staff members are visible, some wearing masks. Red tape barriers are set up in front of some displays.
Lena Aoyama Tokyo Salon
The exterior of a salon with a dark wood facade. The salon name "LENA" is displayed in illuminated letters, along with a stylized "L" logo. Below the logo, "AOYAMA TOKYU SALON" is written. A poster is displayed on an easel in front of the salon. People are walking by.
Commercial Building Facade
A row of shops with various signs is visible under a cloudy sky. A palm tree is in the foreground on the left, and a grassy slope leads down to a sidewalk and a street with traffic. The shops appear to be part of a commercial complex.
Koufu storefront
The storefront of a Koufu restaurant features a large mural with the words "BETTER FOOD BETTER LIFE BETTER PEOPLE" and several framed images of food and people. The Koufu logo is visible on the left side of the entrance.
Sheng Siong Supermarket
The exterior of a Sheng Siong supermarket with a large blue sign featuring the store's logo and name. Red and gold banners with Chinese characters and floral motifs are displayed above the entrance, indicating a Chinese New Year celebration. People are entering and exiting the store, some with shopping bags and trolleys.
Sheng Siong Supermarket Entrance
A view of the entrance to a Sheng Siong supermarket. A staff member in a blue shirt is checking the temperature of a customer with a thermometer. Another staff member in a blue shirt is pushing a shopping cart. A Singapore flag is displayed.
Fresh Fish Display
A display of various fresh fish on ice in a blue refrigerated case. In the foreground, several large salmon are laid out. Behind them, on a higher shelf, are smaller fish fillets and what appear to be shrimp or crab. Price tags are visible, with one indicating $14.99/kg for Fresh Norway Salmon.
Watermelon Price Tag
A price tag for TAIWAN Jumbo Water Melon is displayed in front of a large watermelon. The price is $68.80 per piece, with an original price of $69.80. The sale is valid from 21-27/07/2023. Below the watermelon, a box of BBQ CHARCOAL is visible with instructions in English and Chinese.
Grocery Store Produce Aisle
Aisle in a grocery store with shelves stocked with produce and packaged goods. In the foreground, there are bins of apples and oranges. To the right, bags of banana chips are displayed. In the background, shelves are filled with various packaged foods and a freezer section is visible.
Restaurant Interior with Diners
An interior view of a busy restaurant with several tables occupied by diners. The restaurant features bright lighting and orange accents on the walls. Signs for "FRAGRANT HOTPOT" and "BAN MIAN & FISH SOUP" are visible. People are seated at tables, some eating and some conversing. A food counter is visible on the left side of the image.
Convenience Store Aisles
A view of aisles in a convenience store, stocked with various beverages and snacks. On the left, shelves are filled with bottled drinks and canned beverages. In the center, shelves display packaged snacks and baked goods. To the right, stacks of canned drinks, labeled '100 PLUS', are prominently displayed. A yellow promotional sign with '70' is visible on a stack of boxes.
Seafood Display Tanks
A display of various seafood in tanks, including crabs, lobsters, clams, and oysters. Some tanks have price tags. A person's arm is visible on the left side of the image.
Fresh Fish Display
A display of fresh fish on ice in a market. Various types of fish are visible, with some swimming in tanks in the background. Price tags are displayed for some of the fish.
Candy Aisle Display
A brightly lit aisle in a store features a large display of M&M's and Skittles candies, with Snickers bars also prominently displayed. Price tags are visible on many of the products. In the background, refrigerators and shelves stocked with various goods can be seen, along with promotional signage.
Supermarket Flower and Plant Section
A wide aisle in a supermarket featuring a display of fresh flowers, artificial flowers, and potted plants. Shelves are stocked with various items, including canned goods, beverages, and gardening supplies. A promotional sign for a cooler is visible.
Supermarket Aisle
A view down a brightly lit supermarket aisle, with shelves stocked with various food products on both sides. On the left, shelves display packaged goods, drinks, and boxes. On the right, shelves are filled with green packaged items and bags of food. A refrigerated display case labeled "Frozen Food" is visible in the foreground on the right. A shopping cart is positioned in the middle of the aisle further down. A sign with product images and prices is mounted on the wall on the left.
Sheng Siong Supermarket Interior
A view inside a Sheng Siong supermarket, showcasing aisles stocked with fresh produce, including tomatoes, cucumbers, and avocados. Promotional posters are visible, along with the store's branding. A red rope barrier guides customers.
Assortment of Packaged Nuts and Snacks
A display shelf in a store filled with various packaged nuts and snacks. Brands visible include Nature's Wonders and Kangaroo. Products include cashews, pistachios, almonds, and other assorted nuts. Some packages are labeled with prices and promotional tags.
Pots and Gardening Supplies
A display of various gardening pots and supplies, including stacked plastic pots of different sizes and colors, bags of potting mix, and smaller containers. A sign above reads "Plants" and "Stall 10" with Chinese characters.
Cleaning Supplies Aisle
Shelves stocked with various cleaning products, including Dettol hand soap and Cif cleaning sprays. Yellow price tags are visible on many items.
Food stall with display cases and menu board
A food stall in a food court with various food items displayed in refrigerated cases. A menu board above the stall shows pictures and prices of different dishes. People are seen in the background, some seated at tables. The stall has a modern design with hexagonal tiles on its facade.
Aisle of Packaged Foods
A long aisle in a supermarket filled with shelves stocked with various packaged food items. The shelves are organized with many different brands and types of products, including what appear to be instant meals, sauces, and snacks. Many of the packages are colorful and feature images of food. Price tags are visible on the shelves below many of the products.
Snack Aisles
Shelves stocked with various snacks including jars of popcorn in different flavors like cheese, chocolate, coffee, classic milky, and honey. Also visible are jars of cookies and other packaged snacks. A promotion for Haagen-Dazs ice cream is displayed.
Supermarket Aisle with Cleaning Supplies
A wide aisle in a supermarket is filled with various cleaning products. In the foreground, boxes of laundry detergent pouches are stacked high. Brands visible include 'Yuri-matic' and 'UIC'. To the right, white containers with green and blue branding, possibly for laundry, are also displayed. The shelves in the background are stocked with a variety of food items and other household goods. Overhead lighting illuminates the scene.
Supermarket Aisles
Aisle in a supermarket with shelves stocked with various products. Products visible include aluminum foil, kitchen gadgets, bottles of juice, cleaning supplies like trash bags and food storage bags, and boxes of other goods. Prices are visible on some shelves.
Supermarket Aisles with Canned Goods and Promotions
A wide shot of a supermarket aisle displaying various products. In the foreground, stacks of canned goods, including Yeo's Sweetened Creamer and Yeo's Coconut Juice Drink, are prominently featured. Several promotional signs are visible, one advertising a price of $3.35 for an unspecified item, and another offering a deal of 2 for $5 on Yeo's Sweetened Creamer. Further down the aisle, shelves are stocked with Colgate toothpaste, personal care items, and candy like M&M's. The overall scene depicts a well-stocked retail environment with active promotions.
Packaged Pork Intestines
A hand holds a clear plastic container filled with raw pork intestines. The container is wrapped in plastic film and has a label with product information, including the name 'IND PORK BIRTH INTESTINES', origin 'Product of INDONESIA', expiration date, weight, and price. The label also shows 'BulanDirect' and 'SHENG SIONG SUPERMARKET PTE LTD'. The product is displayed in a refrigerated section of a supermarket, with other meat products visible in the background.
Supermarket Aisle
A man walks down a supermarket aisle carrying a green shopping basket. Shelves are stocked with various beverages, canned goods, and packaged food items. A sign indicates a special price for V-Soy Multigrain Soya Milk.
Supermarket Interior
The image shows the interior of a supermarket with aisles stocked with various products. In the foreground, there are stacks of packaged goods. Further back, shelves are filled with food items, and checkout counters are visible. The store's signage, "SHENG SIONG," is displayed prominently.
Supermarket Seafood and Noodle Display
A refrigerated display case in a supermarket filled with packaged seafood, primarily salmon, and various types of dried noodles. The seafood is neatly arranged in clear plastic packaging. Above the seafood, shelves are stocked with packaged noodles, including brands labeled 'organic soba', 'organic udon ramen'. Price tags are visible on the display shelves. In the background, shelves are stocked with other grocery items.
Household Insecticides and Air Fresheners
A display of various household products, including air fresheners, insecticides, and cleaning supplies, arranged on shelves in a retail store. The products are primarily in spray cans and boxes, with visible branding and price tags.
Indoor Shopping Mall with Decorations
An interior view of a multi-level shopping mall, decorated with festive lights and ornaments. People are seen walking along the corridors and escalators. Various shop fronts are visible in the background, some with closed shutters. The ceiling features a modern design with linear lighting.
Busy indoor walkway with shops and escalators
An indoor walkway with a polished wooden floor. Several people are walking in different directions. To the left, a shop with a sign that reads "CANDACE" is visible, displaying various products. Turnstiles are present in the center, leading to escalators and a lower level with more shops. Signs indicating exits and directions are mounted on the ceiling. The overall scene depicts a bustling commercial or transportation hub.
Produce Display with Promotions
A display of fresh produce, including cucumbers, butternut squash, and coconuts, with various promotional signs. One sign advertises Thailand Young Coconuts at 3 for $3.95, with a 46% saving. Another sign indicates 50% off an item for $4.
Supermarket aisle with cleaning products
A wide shot of a supermarket aisle, focusing on displays of laundry detergent and fabric conditioner. Stacks of boxes are arranged in the foreground, with various brands and scents visible. In the background, shoppers are seen at checkout counters, and shelves are stocked with a variety of products. Overhead signs indicate promotions and product categories.
Supermarket aisle with shoppers
A view down a supermarket aisle with several shoppers browsing the shelves. Promotional banners for Christmas are visible hanging from the ceiling. Products are displayed on shelves and in boxes along the sides of the aisle. The floor is tiled.
Food court with diners
A busy food court with many people seated at tables, eating and socializing. The food court appears to be indoors, with bright lighting and a clean, modern design. Several food stalls are visible in the background, with menus and food displays.
Supermarket aisle with food products
A long aisle in a supermarket is lined with shelves stocked with various food products. On the left, bags of dried goods and snacks are displayed. On the right, more shelves hold packaged foods, cans, and boxes. A person is walking down the aisle in the distance. The floor is tiled and reflects the overhead fluorescent lighting.
Fresh Meat Display
A refrigerated display case filled with various cuts of raw meat, including pork belly, ribs, and ground meat. The meat is fresh and appears to be from a butcher shop or supermarket.
Cooking Oils Display
A retail display shelf stocked with various cooking oils in large plastic bottles. The oils include Canola Oil, Sunflower Oil, Soya Bean Oil, and Vegetable Oil. Some bottles have yellow labels with red accents, while others have red labels with yellow accents. Price tags are visible below some of the bottles, indicating prices such as 3.50, 4.95, 6.00, 7.00, 10.95, and 12.50. Some labels also indicate "House Brand" or "Special Promotion".
Supermarket Promotion
People are gathered around a promotional wheel and a display stand in a supermarket. The wheel has various prizes listed, and a sign above it reads "SCAN DAILY. WIN NON-STOP." The supermarket's logo, "SHENG SIONG," is visible in the background.
Seafood Display with Promotions
A display of fresh seafood, including live mud crabs and various types of prawns, in a supermarket or fish market. Promotional signs highlight special offers for the mud crabs and prawns.
Watermelons for Sale
A close-up view of large watermelons displayed in a retail setting. A price tag is visible on the left, indicating a price of 80 per piece. The watermelons are green with darker stripes. Below the display, a cardboard box with instructions in English and Chinese is visible. The timestamp at the bottom reads Jul 23, 2023, 21:39.
Supermarket Aisle
A view down a brightly lit supermarket aisle, with shelves stocked with various food products on both sides. The floor is tiled with a light grey pattern. In the distance, a sign reads "Frozen Pork" above a refrigerated display.
KINEX 11 Tanjong Katong Rd
A map of Singapore showing the location of KINEX 11 Tanjong Katong Rd, with the Sheng Siong logo at the top. Below the map, the address, postal code, opening hours, and phone number for the store are listed.
Man holding cricket snacks in front of Sheng Siong supermarket display
A man stands in front of a display of Chinese New Year decorations and other merchandise inside a Sheng Siong supermarket. He is wearing a white polo shirt with a logo and text that reads "INSECT FOOD CRICKETS" and blue jeans. He is holding a package of cricket snacks and giving a thumbs up. The display includes red packets, decorative items, and mats with cat designs. Boxes labeled "红美人" are stacked to the left, and green shopping baskets are visible to the right. The Sheng Siong logo is prominently displayed above the display.
Refrigerated Food Display
A wide shot of a refrigerated display case filled with various packaged food items. The shelves are stocked with a variety of meats, sausages, and other processed foods, many of which are labeled as Halal or Non-Halal. The lighting casts a pinkish hue over the products.
Spinning Wheel Game
A spinning wheel game with various prizes listed on its segments. Prizes include Gardenia 100% Wholemeal Bread, Authentic Tea House Oolong Tea, F&N Magnolia Cooler Bag, Gardenia Sandwich Box, Royal Umbrella Ceramic Baking Dish, and Coca-Cola Water Bottle. The wheel is set up in an indoor public space, possibly a mall or market, with people in the background and store fronts visible.
Live Crab Promotion
A display of live crabs in tanks, with a promotional sign indicating a price of $33.99 per kg. The tanks are tiered, and tongs are visible in one of the tanks. In the background, shelves of groceries are visible.
Construction Scaffolding at Building Entrance
A building's facade is partially obscured by extensive scaffolding and construction materials. An orange safety cone and orange netting are visible in the foreground. To the right, a blue dumpster and a shop with the logo 'HM' are partially visible. The building above the scaffolding has a blue and red patterned facade with signage. Lush green plants with red and orange flowers line the left side of the image.
Cheezels Cheezy Cheese Snacks
A bag of Cheezels Cheezy Cheese flavored snacks. The bag is blue with yellow lettering and graphics depicting cheese. The brand name "Twisties" is also visible.
Condiment Aisle
A wide selection of sauces and condiments are displayed on shelves in a supermarket aisle. The shelves are stocked with various bottles and jars of soy sauce, chili sauce, oyster sauce, and other Asian-inspired seasonings. Some items are in large plastic containers. Price tags are visible below many of the products.
Smoked Duck Breast Meat Packaging
Two boxes of "Tasty Bites" Smoked Duck Breast Meat are displayed on a wooden surface. A bouquet of purple flowers is to the left, and a single pink rose in cellophane wrapping is to the right. The boxes show images of sliced smoked duck with asparagus and tomatoes.
Instant Noodles
A cup of Sedaap Instant Cup Mi Goreng instant noodles is displayed on a shelf, next to a package of Myojo Mee Goreng. A price tag below indicates a sale of 2 for $1.35.
Tiger Soju Infused Lager Advertisement
A vertical advertisement for Tiger Soju Infused Lager featuring a portrait of G-Dragon. The ad is placed in a retail aisle, next to shelves stocked with various beverages and food items. The advertisement has a blue background with the Tiger logo and "SOJU INFUSED LAGER" text.
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