Beard Papa's - SingPost Centre at SingPost Centre
Location: SingPost Centre, # B1-161, 10 Eunos Rd 8, 408600
SingPost Centre
Japanese cream puffs with crisp shells and silky custard at SingPost Centre.
Japanese cream puffs with crisp shells and silky custard at SingPost Centre.
Beard Papa's is a Japanese cream puff chain renowned for its double-layered choux pastry — a crisp outer shell encasing a delicate inner layer that gives way to a piped-fresh filling of vanilla custard cream. The SingPost Centre outlet brings this cult-favourite dessert to the Paya Lebar area, where the cream puffs are filled on the spot to ensure maximum freshness and that satisfying contrast of textures. The signature vanilla custard is rich yet light, and the piped-to-order process means every puff is at peak creaminess when it reaches your hands. Beyond the classic vanilla, Beard Papa's rotates seasonal and speciality flavours such as chocolate, matcha, Earl Grey and strawberry, keeping the menu interesting for repeat visitors. The outlet also offers eclair-style variations and cookie-topped cream puffs for those wanting a twist on the original. The casual, grab-and-go format makes it an easy dessert stop after a meal at the SingPost Centre food hall. For cream puffs that live up to the hype, Beard Papa's at SingPost Centre delivers the goods. It is a little pocket of Japanese sweetness in eastern Singapore.Operating Hours
Overall Rating
Based on 34 Google reviews
Mall Ranking
Based on customer ratings
food Ranking
Based on customer ratings
Negative Reviews
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Positive Reviews
Vanessa
Had their original creampuff along with the sakura cherry creampuff. Felt that their standards are dropping across the years.
Khai
too sweet,but bread crisp if Haven't tried it can try
Cassandra
Always love the cream puff from beard papa! Especially kaze. Was served by a nice and friendly lady name Carol. Will definitely come and purchase again. :)
Rizal
A very friendly lady, So nice of her as I don’t know how to order n what are the flavors.she’s so patient as to guide me along .
Li Ann
Cream only half filled with cash only payment option..had to walk around looking for an ATM.
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Photo Gallery
Beard Papa's - SingPost Centre
Beard Papa's Promotion
A promotional display for Beard Papa's offering a 'Buy Any 5 Free 1' deal. Customers can choose between 'Custard Pie' and 'Choux Rusk'. The display also shows accepted payment methods and a QR code for CapitaVoucher. A hand sanitizer is visible on the counter.
Beard Papa's
A brightly lit Beard Papa's shop front with a large blue neon sign. The shop displays a variety of cream puffs and pastries in a glass display case. A poster advertises D24 Durian Cream Puffs. A small child is looking at the pastries. A menu board is visible with Chinese New Year operating hours and promotions.
Beard Papa's
A Beard Papa's storefront with a prominent sign featuring the brand's mascot and text "beard papa's fresh and natural cream puffs". Below the sign are two blank screens. A display case in front shows various cream puffs and other pastries. A staff member wearing a chef's hat and mask is visible behind the counter. The interior of the shop and other businesses are visible in the background.
Beard Papa's Cream Puffs
A Beard Papa's store with a bright yellow counter displaying various cream puffs. A sign above the counter reads "beard papa's fresh and natural cream puffs". There are digital screens showing images of cream puffs and a promotion for "BUY ANY 5 FREE 1".
Beard Papa's Cream Puffs
A Beard Papa's store with a display case filled with cream puffs and eclairs. There are digital screens above the counter showing promotions. The store has a bright yellow and white color scheme.
Beard Papa's Storefront
A Beard Papa's store with a display of cream puffs and festive Christmas decorations. A chef in a white uniform is visible behind the counter. The store has a bright yellow and red color scheme. Digital screens display promotions and product images.
Bakery Display with Japanese Signage
A close-up view of a bakery display case filled with various pastries. In the foreground, a bright yellow sign with blue and white 3D lettering reads "ビアードパパの作りたて工房" (Beard Papa's Freshly Made Workshop). To the right of the text is a cartoon illustration of a man with a beard and a yellow hat. The pastries in the display include chocolate-covered cream puffs and cheese-dusted cream puffs.
Beard Papa's
A Beard Papa's store with a prominent sign displaying "beard Papa's fresh and natural cream puffs". In the display case, there are various cream puffs and pastries. Digital screens show images of chocolate cream puffs and strawberry cream puffs. A sign advertises "BUY ANY 5 FREE 1". Another sign displays "Our Most Popular Cuisines" with images of dishes and text in English and Japanese. A staff member wearing a chef's hat and mask is visible behind the counter.
Food wrapper with small object
A close-up shot of a white paper wrapper, possibly for food, with red text and graphics. The wrapper is crumpled and stained with pinkish sauce. In the center, a small object wrapped in aluminum foil sits on the paper. The text on the wrapper is partially visible and appears to say "Limited" and "baba" or similar.
Beard Papa's Bag
A white paper bag with a yellow band featuring the Beard Papa's logo and text. The logo is a cartoon drawing of a man with a beard and a hat. The text reads "beard papa's" and "fresh and natural cream puffs." There is also a small disclaimer at the bottom right of the yellow band. The bag is sitting on a metallic surface.
Beard Papa's Cream Puff Box
A yellow take-out box with a dark blue lid and handle. The box is decorated with a repeating pattern of cream puffs and has the "beard papa's" logo with the text "fresh and natural cream puffs" below it. There is also a warning label stating "Keep refrigerated below 10°C Consume on the day of purchase."
Baker making cream puffs
A baker in a white chef's hat and uniform is using a pastry dispenser to make cream puffs. He is holding a small puff in his gloved hand. In front of him, on the counter, are trays of finished cream puffs. Behind him, there are various posters and signs, including one with a cartoon character and the words "beard papa's". There is also a sign that says "OPEN" with the foodpanda logo.
Sakuranbo Éclair Puff
A close-up of a pink-frosted pastry with a bite taken out, revealing a creamy filling. The pastry is labeled as a "Sakuranbo Éclair Puff" and costs $4.0. The brand "beard papa's" is visible at the bottom of the label.
Cream Puffs in a Box
A white box contains six cream puffs, each individually wrapped in white paper. Five of the cream puffs are golden brown and dusted with powdered sugar. One cream puff, located in the bottom left, is bright red and appears to have a crunchy topping.
Cream Puff
A hand holds a cream puff dusted with powdered sugar. The pastry is split open, revealing a creamy filling. The background is a wooden table with two round coasters.
Choux Pastries and Eclairs
A white plate holds two long, crunchy eclairs topped with a crumble and two round choux pastries. The plate is held by a hand with wet skin, and the background shows a tiled floor and a beige sofa.
Beard Papa's Storefront
A Beard Papa's store with a yellow counter displaying cream puffs and other pastries. A staff member in a chef's hat is visible behind the counter. Digital screens above the counter show images of pastries. The store is located in a busy walkway with other food establishments and shoppers.
Beard Papa's Cream Puffs
A Beard Papa's store with a yellow counter displaying various cream puffs. A sign above the counter reads "beard papa's fresh and natural cream puffs". There are also digital menu boards and promotional signs.
Cream Puff
A close-up shot of a cream puff dusted with powdered sugar, resting on white paper packaging. The packaging has yellow text and a cartoon illustration of a face.
Pastry Shop Counter
A hand holds a paper-wrapped pastry with "Limited Time Offer" printed on it. Behind the pastry is a brightly lit counter displaying various pastries. Above the counter, digital screens show images of pastries, including one labeled "CHOCOLATE" and another with "VANILLA BEAN CINNAMON". In the background, kitchen equipment and more display cases are visible. A large yellow sign with Japanese text and a cartoon drawing of a man's face is prominent.
Cream Puffs
A close-up shot of a tray filled with golden-brown cream puffs. The puffs are arranged in neat rows, with some in focus and others slightly blurred in the background. A yellow sign with a blue border is visible in the upper right corner, adorned with a cartoonish emoji of eyes and a dripping tongue, suggesting deliciousness.
Christmas pastries display
A display case filled with various pastries, including cream puffs and chocolate-covered eclairs. The display is decorated with a "Merry Christmas" banner and artificial snow. There are also small signs with product names and prices.
Pastries in a Display Case
A close-up shot shows a variety of pastries arranged in a display case. In the foreground and to the left, several round pastries are covered in a glossy dark chocolate glaze. To the right and in the background, other pastries are visible, appearing to be golden brown and topped with small, crispy brown bits, possibly cheese or a savory topping. The pastries are presented on a dark tray with a reflective edge.
Beard Papa's Cream Puff Box
A yellow box with a repeating pattern of cream puffs. The box features the "beard papa's" logo with a cartoon character and the text "fresh and natural cream puffs". There is also a label indicating to keep refrigerated below 10°C and consume on the day of purchase.
Display of Cream Puffs
A display case filled with various cream puffs. In the foreground, a large pile of golden-brown cream puffs is visible. Behind them, a row of cream puffs with darker toppings, possibly chocolate or cookie crumble, and some with pink frosting and fruit are arranged. A sign above the display shows images and prices for different types of choux pastries. A person in a white uniform is partially visible in the background, suggesting a bakery or pastry shop.
Cream-filled pastry
A close-up shot of a cream-filled pastry, partially eaten, held in a hand. The pastry is on a white paper wrapper with red text that reads "MERRY CHRISTMAS" in reverse. In the background, out of focus, are people sitting on benches and an orange shopping bag.
Dessert Display
A display case shows various cream puffs and pastries. In the foreground, there are four types of cream puffs: Pie Cream Puff ($3.0), Cookie Cream Puff ($3.3), Éclair Cream Puff ($3.5), and Kazé Kazé. Below, smaller images show Chocolate ($3.5) and Cookie Butter ($3.7) options. In the background, a counter has a menu board with Christmas decorations and informational posters.
Pastry Display
A display case filled with various choux pastries. In the foreground, there are rows of chocolate-glazed choux pastries and plain choux pastries. Behind them, a larger pile of plain choux pastries is visible. Above the pastries, menu boards display different types of choux pastries with their names and prices, including "ÉCLAIR CHOUX" with "Custard" and "Chocolate" options, and "HONEY BUTTER CHOUX" with "Custard", "Chocolate", and "Thai Tea" options. A person in a chef's uniform is visible in the background. The lower part of the display features a yellow sign with Japanese text and a cartoon character.
Bakery Counter
A bakery counter with various pastries displayed. There are signs advertising promotions and a "Will be back in 10 mins" sign. Behind the counter, kitchen equipment like a microwave and a large oven are visible.
Cream Puffs
A close-up shot of several cream puffs in white paper bags. One cream puff is topped with red crumble, while another is dusted with powdered sugar.
Thai Tea Cream Puff Display
A display case features various cream puffs and eclairs. A prominent sign advertises a monthly special: "Thai Tea Cream Puff" with different varieties like Pie Cream Puff, Cookie Cream Puff, Éclair Cream Puff, and Kazé Kazé. Below, smaller signs show "Kazé Kazé" and "Éclair Choux" with options for Custard, Chocolate, and Thai Tea flavors, along with their prices. A green GrabFood box is visible on the left.
Pastries
A close-up shot of a display of pastries. Some are topped with white icing and sprinkled with red seasoning, while others are covered in dark chocolate glaze.
Beard Papa's Cream Puffs
A display of various cream puffs and related promotional materials at a Beard Papa's store. The prominent signage reads "beard Papa's fresh and natural cream puffs." Various bundles and individual cream puffs are displayed in a refrigerated case. Promotional posters advertise deals such as "BUY 5 FREE 1 ITEM."
Cookie Cream Puffs
A display of cookie cream puffs with a menu board showing prices and flavors.
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